Zut

Shuffle: Make it Count Shuffle founders Shaz Ali & Theo James wanted to create retro styling for the modern athlete - inspired by the great champions of the 1960’s & 70’s. They've created a capsule collection of organic sport socks, t-shirts and recycled caps. We worked with Shuffle to showcase the collection in a casual editorial format - creating a set of images for digital and social. Global Content Creators | @zutmedia Client | Shuffle #clientwork #shufflewear #fashionphotoshoot  #creativeagency 

Shoshin is about being inspired by a beginner's mind. It means anything is possible and celebrates an attitude of openness. Part of Davies Sports, Shoshin offers equipment and clothing across 11 sports, enabling schools, clubs and centres to champion each player's potential. For this brand launch we showcased the aspirations of the Shoshin brand - creating a visual experience that is cinematic but authentic, to capture the dynamic and emotional intensity of the sports. Beginning in raw, unpolished settings, we chart the humble beginnings of our sporting heroes’ journeys, capturing their initial steps from the simple act of kicking a worn football on the street, to a high intensity training session. The repetition of recurring actions, kicks, and runs heightens the sense of tension and internal conflict as our heroes persevere towards triumph. The victories we depict are rooted in personal milestones and accomplishments. Creative x Production | Zut Media Client | Shoshin #clientwork #shoshinsports #sportsmarketing #creativeagency

To showcase Montirex’s new Trail 2.0 Collection we take their audience on a strong story-led journey through the mediums of video and photography. The narrative showcases the diverse Trail Collection - highlighting the unique features of each garment in a non-technical way.  The range is sporty, versatile but stylish. The result is emotive and immersive, showing our talent conquering their run with confidence, style, and unparalleled performance. Creative, Art Direction, Video & Photography by Zut. Creative x Production | Zut Media Client | Montirex LTD. #montirex #sportsmarketing #videoproduction #stillsphotography #clientwork #creativeproduction

Athleisure has quickly become the everyday essential for both comfort and style. For this fashion shoot for LFC Retail we celebrated athleisure for the everyday - creating a visually striking representation of the seasonal fashion range. The creative for this shoot heroes street style in an urban environment, showing our models socialising and going for coffee in Liverpool’s beautiful waterfront area  - to highlight both the comfort and effortless style of the range. Creative, Art Direction, Video & Photography by Zut. Creative x Production | Zut Media Client | LFC Retail #sportsmarketing #videoproduction #retail #stillsphotography #clientwork #creativeproduction #fashionshoot

We created a captivating creative campaign for Montirex’s new Trail Windbreaker collection. Using a simple urban textured backdrop, the product stands front and centre. To show off the key features and design elements, we used light rain and wind to accentuate the functionality and versatility of the product. Glitch style typography animations in line with the look and feel were also incorporated into the videos adding an extra layer of information. Montirex LTD. Creative x Production #montirex #fashion #sportsmarketing #sportsads #videoproduction #advertising #stillsphotography #clientwork #creativeproduction

The golden year of 1995 -  a time when Liverpool Football Club’s goalkeeper shirt made waves for its distinctive design. Our product photography shoot paid homage to this iconic shirt and its timeless pattern. Drawing inspiration from the striking design elements, we built a set with bold geometric patterns and vivid colours. Client | LFC #LFC  #fashion #sportsmarketing #sportsads #advertising #stillsphotography #clientwork #creativeproduction

Using a mixed multimedia approach, we seamlessly blended tradition with cutting-edge technology to create a visual journey through the century. Our VFX storybook establishes the narrative. Whereas filming the Gold Cup with a macro lens allowed us to creatively encapsulate its rich history, and present the award in all its glory. To breathe life into the archive still images, we created moving parallax shots. And to further immerse viewers, we curated a mesmerising collection of footage capturing the essence of the racecourse. Client | The Jockey Club #horseracing #horsesofinstagram #cheltenhamraces #cheltenhamfestival

To showcase the specialist materials of Castore’s signature garment, the Garcia - we created contemporary and stylised fashion photography, digital assets and impactful short form film edits. The reservoir location, with its distinctive arch features, ensured a dramatic visual style and a gritty tone, which purposefully contrasted with the warmth of the product. To truly show the premium athletic and leisurewear to its full potential, we constructed a water rig to meticulously capture every last raindrop rolling off the water-resistant material. Imagery from the shoot went live within days. We delivered multiple assets for digital channels, ranging from 5-30 second video and fashion-forward stills - all adapted to multiple social media platforms. 💧Concept and Creative 💧Casting 💧Location sourcing 💧Set design 💧Video Production 💧Short Form Content Creation 💧Stills Photography 💧Post Production Creative x Production #castore #fashion #sportsmarketing #sportsads #videoproduction #advertising #stillsphotography #clientwork #creativeproduction

For LFC Retail’s Heritage Collection, we immersed ourselves in Liverpool's urban landscape, echoing the city's 80s-90s era. Drawing from fan photos, our colour palette nods to the collection's name, enhancing its heritage appeal. All the models featured in the shoot were emerging talents from Liverpool's music scene who embody the city's cultural spirit. 📸Photography 📸Creative concept 📸Location sourcing 📸Casting 📸Hair and make-up 📸Set design 📸Lighting 📸Editing Creative x Production #LFC #fashion #sportsmarketing #sportsads #videoproduction #advertising #stillsphotography #clientwork #creativeproduction

A fusion of sports, style and culture. For LFC’s 2023 Firma collection we created a sportswear campaign viewed through a high-end fashion retail lens. We enlisted legendary Liverpool boxer - and lifelong Red - Callum Smith, to be the face of the campaign. A thoughtfully-curated, minimalist set, was carefully lit to showcase the range’s luxe, premium feel and allow the product to shine. Every tiny but exquisite detail of the clothing’s cut and texture was highlighted by our stills and post-production teams. The final result? A powerful suite of assets designed to cut-through the noise; combining sharp stills, elegant video pieces and short-form, social-ready content. An iconic campaign at the intersection of sports and fashion. 🥊  Concept and Creative 🥊  Casting 🥊  Set Creation/Lighting 🥊  Motion Graphic/3D Motion 🥊  Video Production 🥊  Short-Form Content Creation 🥊  Stills Photography 🥊  Post Production Creative x Production #lfc #lfcfirma #footballfashion #sportsmarketing #sportsads #videoproduction #advertising #stillsphotography #clientwork #creativeproduction