Ruler tells you what Google Analytics can't. What you need to know about your sales and marketing — on one screen. 1) How a lead or sale was generated For any conversion (sale or lead), Ruler can match your customers reference (e.g. order ID or email address) to the source (e.g. PPC, SEO, Social Media, Email and Referring websites). Allowing you to instantly measure marketing effectiveness and ROI 2) Companies looking at your site We can show you which companies have visited your website as well as the pages they looked at and the keywords they searched for - we can even provide the company's contact details and financial history 3) What makes the phone ring? Our phone call tracking can tell you the keyword that made the phone ring from, PPC and SEO to social media, e-mail or referring websites, plus whether or not a call was answered, how long the call lasted and the number of the person who called - you can even record the calls for future playback 4) Individual Journeys We can show you the individual journey of every visitor, including the pages they viewed, visit duration, their geographical location and device. We also provide the traffic source, search engine and keyword that delivered them to your site Ruler allows you to: ■ Save money on ineffective marketing methods ■ Invest in marketing methods that work ■ Precisely calculate ROI for every marketing method ■ Increase sales revenue and conversion rates Ready to get started with Ruler? Visit our website to watch our video and request your demo!