WEST BEACH HOLIDAY APARTMENTS 35 LYTHAM ROAD BLACKPOOL Tel. 01253 344769 are conveniently situated above our own gift shop Pretty Things at Manchester Square only 100 yards from Blackpool's famous promenade. Located in a hotel area within easy reach of the Blackpool Pleasure Beach, Piers, Trams, Illuminations and Sandcastle Water Park. We are also close to all the towns main Coach and Car parks. Providing quality self catering West Beach Blackpool Holiday Flats are within easy reach of all the towns amenities. Our modern clean apartments are fully Self Contained leaving you free to come and go as you please. The accommodation is fully equipped for two people.